In the old days if you were going to market your network business opportunity that meant making a list of everyone you knew. You were taught to really dig deep and make the longest list you could think of. This would include a special list called your chicken list which would be the most successful people you knew, but were afraid to contact.
Then you would pick up the phone and invite them to an opportunity meeting to listen to an expert stand up and tell everyone about the opportunity to start a business of their own in network marketing. This was not a bad system except for one thing. It really did not work because most people were afraind to pick up the phone and start making calls.
The days of this type of a system are over. Unless that is the way you want to do it. The reason so many people are making money in network marketing today starts with how easy it is to present the business opportunity to people you do not know. That is not to say you can't make a list of people you know and contact them. You can and you should.
But now it is as easy as inviting them to vist your website or to listen to a conference call live or even a pre-recoreded call. This type of prospecting takes away the fear factor and allows your prospect to check out what you are doing in a casual way.
Personally I like to hand out business cards with my website on it and just ask them to take a look and if they are interested give me a call. Anyone with a little ambition can do this. At Vistaprint.com you can get 250 free business cards and personalize them with your name, address, phone number, email address, and website address.
The other way to market your network business opportunity today is to drive traffic to your website and let the company take over from there. Most mlm companies today give you several of your own websites with your i.d. number coded in the url itself. They also have an email follow-up system in place that is customized with your contact information in each email. The purpose of having more than 1 website is you can refer your prospects to different websites based on how well you know them.
If you know someone well you might send them to one website that provides alot of information. If you are promoting on the internet you would refer your prospect to a lead capture page that requires them to fill out their name, phone, and email address, before being sent to another website that is more of a sales page on your business.
The information is then emailed to you for personal follow-up if you like. In the meantime the company email follow-up system kicks in and starts sending your prospect information emails with your name in them designed to educate your prospect about your company and products.
Handing out business cards and marketing your business on the internet with websites and conference call makes it easier for anyone to market a network marketing opportunity today. Easier does mean easy. To make money with your own mlm business still is going to require you to work. The beauty of how it is done today, however, is that automation allows you to build your business quicker and to present your opportunity to more people than you ever could have in the past.
