Do you need more traffic to your blog? This article will give you practical steps that you can take today in order to increase your blog's readership.
1. Post quality, original content to your blog.
Creating original well-researched content will set your blog apart from the pack. If people look at your blog and see poor quality content, they will leave your blog and probably never come back. People are drawn to great content and unique personalities. They like blogs that are written conversationally. Write like you are writing to a friend you really want to help. Include personal life stories and testimonies. This will help people feel connected to you and add uniqueness to your blog.
2. Help your readers solve their problems.
Many people come to the Internet to solve their problems. If you answer their questions with simple step by step instructions, they will appreciate your help and re-visit your site for more useful information in the future. You can also use this strategy to promote affiliate programs. Show them how they can use the particular service or product that you are promoting with simple steps and solve their problems.
3. Write for your visitors and not for the search engines.
When people write just for the search engines they tend to include search terms that don't flow with the stream of thought of the post. If what you write doesn't make sense to your visitors they will leave. You still want to optimize your posts for the search engines, just don't overdo it.
4. Post regularly and on a schedule.
This will cause the search engine spiders to visit your site regularly. It will also cause your readers to visit you regularly, because they know that at certain times they will be able to get fresh content from your blog. They will come to depend on it. It might be a good idea to include your posting schedule on your blog. People like consistency. If you have long lapses in posting, this will cause people to stop visiting your site. You want people to know that they can count on you for high quality, fresh, original content.
5. Write for a niche within a niche.
For example, Internet marketing is the main niche and ezine creation is the niche within a niche. People are looking for high quality content on a certain niche. If you can provide great information about a niche, your visitors will know where to come for the next great post. Give your readers a great reason to come back.
6. Optimize your blog for the search engines.
Make sure your blog posts are search engine friendly. Configure your blog to display the title of the post in the URL. You can do this in the control panel of your blog software. Another strategy is to put your main keyword in the domain name of your site. It is also a good idea to put your keywords and keyword phrases into the titles of your posts. Do keyword research before each post, so you know what are good terms to include in your post title. Then, take the time to write incredible posts. This will cause other blogs and websites to link to your blog. When you get links from related sites to your blog, your blog post will receive priority in the search engines and cause your post to appear at the top of the search engine listings.
7. Re-write your posts and submit them to article directories.
Use your posts to write articles that are 300 - 1000 words long and submit these to the top article directories on the Internet. Each article contains an author box. In the author box you will be able to promote your blog. Make sure to include a link back to your website. You can also use article submission services to blast out your articles to tons of publishers that will reprint your articles. Once again it is important that you write high quality articles or they won't take the time to publish them. There are a variety of companies that will do this. Take the time to research and find out which ones will best meet your needs. You could also contact websites that are within your niche and ask them if they would like fresh content for their sites in exchange for a link back to yours. If the article is well-written and useful then they will probably say yes. You could also write exclusive articles for these sites in exchange for a link back to your site.
8. Post on forums within your niche.
Do a search for "forums" + "your niche keyword" in order to find forums that relate to your niche. Take the time to review the forum rules and get to know the main contributors to the forum. Remember, a forum is a community of people and you are going to engage in this community. Get to know who is who. A lot of forums allow you to have a signature line attached to each post that you make. In the signature you will be able to put a link to your blog. You also might want to include a link to your RSS feed. Sign up for an account and start posting. Make sure that each post is informative and contributes to the forum. People will pick up on this right away. They will know that you are an authentic contributor. Just posting your ads to forums will tarnish your reputation, unless the forum allows it. When someone reads your post and clicks on your link, you will get traffic to your blog.
9. Design a useable, eye appealing blog.
It is a worthwhile investment to host your own blog rather than using free blog hosting. It would also be a good investment to take the time to create a visually appealing blog. There are many designers who can design a custom blog for you. You also want to make sure that it is easy to navigate your blog. Don't over clutter your blog with widgets and advertising. Do some research on blog usability and apply what you are learning to your blog. The time and money that you invest in a useable and eye appealing blog will result in traffic.
10. Get one way links to your site.
Submit your blog to all the blog and RSS directories. If you don't have time to submit to all these sites, there are services you can pay to submit your site. You can also get one way links by doing a search for "Add link" "(your target market key word)" and submitting your link to those directories. One of the best ways to get one way links is to write amazing content. This will cause other blogs and websites to link to your blog. High quality posts are known as "link bait." Once you create a great post be sure and social bookmark it to all the main directories. It takes a lot of time to write quality content, but a good "link bait" piece can cause your traffic to explode.
